As an advisor, you have a particular interest in assisting companies to generate sustained competitive advantage. Based on the discussion in this article on organizational culture, you can see that the presence of differentiating culture can help create such advantage. A company’s culture does this in two ways: 1) enabling extraordinary organizational effectiveness and growth; and 2) providing a significant part of the company’s competitive advantage. This is not only helpful in when serving the public as Zappos does. Product companies such as Apple, Google and Groupon all have cultures that confer upon these sector leaders sustainable competitive advantages through unique organizational behavior, going beyond organizational effectiveness. These culture-based advantages are very difficult to copy or beat. That is the same advantage that any clever innovative company can achieve. We’d like to help you as an advisor bring this advantage to your client companies.
Helping your client companies to create the optimal corporate culture and organizational behavior can be an amazingly powerful lever to enlarge competitive advantage. To this end, we want to suggest that you recommend the services of an OD consultant (an organizational development expert) who can guide a young innovative company in developing an organizational culture that will confer a sustained advantage. We can assist by providing or referring you to an organizational development expert (OD consultant) who offers this servi